Like you, John Rizvi is a lawyer. He knows what it is like to run a successful law firm.And he knows what it is like to grow a law firm from nothing.When he began his law practice, it was from a spare bedroom with little more than a laptop and a cellphone.

Today, his law firm has annual revenues of well over $10 million/year and over 60 full-time professionals and has been on the Inc 5000 list of fastest-growing companies in the country for the past several years.Although he is a Board Certified Patent Attorney and an Adjunct Professor of law, John Rizvi’s unique “zone of genius” has always been marketing. John Rizvi is the author of “If You Brand It, They Will Come – The Ultimate Guide to Building a Multi-million Dollar Law Firm”.A structural engineer by training prior to becoming a patent lawyer, John Rizvi’s analytical background fueled a deep dive into the metrics behind digital marketing in a way that few other agencies could match.

John was one of the early adopters of digital marketing by lawyers back when others were still paying for ads on the back cover of phone books (remember those?) This was at a time when the concept of lawyers paying for clicks on search engines was still novel.In fact, in the early days of his law practice, he was able to bid on search terms for only 5 cents per click. This was because nobody was bidding against him and the 5 cents per click cost was just the minimum bid permitted. 

We are in a different world today.Over the years, John Rizvi has used a multitude of marketing agencies and has been burned time and again by marketing gurus that knew absolutely nothing about the practice of law.Surprisingly, most agencies give very little importance to carefully tracking lawyer R.O.I. on ad spend.These so-called experts love the ability to be creative and “try” campaigns on behalf of lawyers and take their money. Unfortunately, they did not have the discipline or desire to do the dull and boring work of making sure there was a positive R.O.I.As a result, John Rizvi is on a mission to help fellow law firm owners grow their practice by offering digital marketing that actually produces results.